How cookies are used on Vylo

Cookies and related technologies, such as pixels and local storage, improve, speed up, and secure your Vylo experience. Cookies are also used to run our services, such as our websites, apps, APIs, pixels, embeds, and email correspondence. Vylo, in particular, employs these tools to

  • keep you logged in to Vylo.
  • Deliver features and functionality of Vylo services.
  • Save and honor your preferences.
  • Personalize the content you see.
  • Protect you against spam and abuse. 
  • Show you more relevant ads.
  • Understand how you interact with our services and where we can improve.
  • Measure the effectiveness of our advertising and marketing. 
  • Rate how our services perform and identify bugs and other quality issues.
  • Gather data used to operate our business - from measuring our audience size to enforcing the Vylo Rules.

What are cookies, local storage, and pixels?

Cookies are little files that are stored on your computer when you surf the internet or use a web-enabled app. We use cookies to operate our services, see how people use them, and figure out how to improve them. More examples of how we utilize cookies may be seen above.

Pixels are little pieces of code that can be found on a web page, in a web-enabled app, or in an email. As many services do, we utilize pixels, some of which we supply to advertisers to post on their web domains, to discover if you've interacted with certain online or email content. This enables us to measure and improve our services, as well as tailor your experience, including the advertisements and information you view.

To preserve data on your computer or mobile device, we employ local storage. We utilize data from local storage to enable site browsing, remember your preferences, and assess ad performance. We may also employ local storage on other websites to acquire information about your visits to other sites, as necessary to provide you with particular services.


Why do our services use these technologies?

Cookies, pixels, and local storage are used to run and maintain our company, as well as to offer you a better experience. They are found in the following categories:

  • Advertising
  • Marketing
  • Personalization across devices
  • Analytics
  • User preferences
  • Authentication and security
  • Functionality
  • Research and Development
  • Personalized content

Within each of these categories, cookies, pixels, and local storage help us:

Advertising

Showing you advertising and assessing their efficacy based on your visits to our ad partners' websites allows us to personalize ads and monitor performance. This allows marketers to serve you with higher-quality adverts and material that you might find more interesting. In addition, we'll:

  • Deliver advertisements, track their effectiveness, and tailor them to you based on characteristics like your Vylo activity and visits to our ad partners' websites.
  • To promote our services, we collaborate with third-party advertising partners such as Google.

Marketing

To understand the effectiveness of our marketing and to deliver you our email and web marketing campaigns.

Personalization across devices

We need to know which devices you used so that we can customize your experience across all of them.

Keep in mind that if you ever check in to Vylo with your smartphone, we will associate that device with your account and will continue to do so. This implies that whether or not you're signed in, whether the information is exchanged by a partner, you visit Vylo.com or third-party websites that integrate Vylo services, or you visit a Vylo advertiser's website or mobile application, we'll get information about your device(s). IP addresses and the moment we get the data are most typically used to link that specific device to you.

Look at Your Vylo Data while you're signed in and out of your account to learn more about the devices and web browsers linked with your Vylo account.

Analytics

  • Improve and comprehend how customers interact with our services, including buttons and widgets.
  • Optimize your experience by learning how you engage with our services, such as when and how frequently you use them, as well as which links you visit and from where. (We may utilize Google Analytics to assist us here.)
  • Count how many people have seen a specific response, article, button, or profile. Find out more.

User preferences

Remember information about your browser and your preferences.

Authentication and security

Authenticate your Vylo account so that we can display relevant stuff to you. They also aid with the prevention of illegal access to your account. These technologies are used by us to:

  • Sign in to Vylo and our other services.
  • Assist in ensuring your security and the security of our services.
  • Allow you to access stuff that has limited dissemination.
  • Assist us in detecting and combating spam, abuse, and other violations of the Vylo Rules.

Functionality

Provide error alerts, allow you to move between accounts, coordinate our service across browser tabs, and provide specific functionality on partner websites.

Research and Development

  • Collect information about how you use our services, including how well they work. This assists us in detecting problems, understanding where we can improve, and developing new goods or services.
  • Update Vylo services and provide new features, functionality, and services.

Personalized content

Personalize our services with more relevant material in areas like trending, newsstand, advertisements, and suggestions for users to follow. We also employ:

  • Local storage to let us know which portions of your Vylo feed you've already seen so we can display your fresh material.
  • Cookies are used to recommend people you may like to follow based on your visits to websites that include Vylo services.

Where are these technologies used?

We (together with third parties) utilize these technologies on Vylo services, which include our websites, apps, and services, as well as other websites, apps, and services that have integrated Vylo services, including third-party properties that use our advertising technology. This covers the websites of our ad partners as well as sites that use our embeds, including embedded timelines. These technologies may also be used by third parties, such as when you click on links from Vylo services, view or interact with third-party content in Vylo services, or visit third-party websites that utilize our advertising technology.


What are my privacy options?

We are dedicated to providing you with significant privacy alternatives that allow you to control or limit how we, our partners, and other third-party service providers use cookies and cookie-related data:

Vylo keeps track of other websites where you've viewed Vylo content or used our services. You may change this for most Vylo features by navigating to Settings and privacy > Privacy and safety > Off-Vylo Behavior > Allow the usage of where you view Vylo material on the internet. However, even if you make this modification, we will still save some information for certain paid subscription services when doing so is required for that feature to function. When you join up for these features, we will inform you about this storage.

If you have turned this off or live in the EU, Iceland, Liechtenstein, Norway, or Switzerland, we will not store or utilize your web page views to better your future experience. However, if we already saved your web browsing history, we may continue to customize your experience based on what we've learned from that history.

On Vylo, you will constantly see adverts depending on your Vylo behavior. You may change how Vylo uses your data for advertising in a number of ways. You can make use of the following resources:


Vylo Personalized Ads Configuration

Go to Settings and privacy > Privacy and safety > Adverts preferences > Personalized ads to change your settings for the usage of off-Vylo data.

Web advertising based on user interests

Opt-out in your current browser by visiting optout.aboutads.info, the Digital Advertising Alliance's consumer choice tool.

Ad tracking is restricted for iOS versions 13 and earlier.

Turn this setting on in your iOS device's settings (precise instructions vary by version).

Android ad personalization

Opt-out using your device's settings (precise instructions vary by version).

Allow applications to request tracking for iOS 14 and later.

Turn off the option in your device's settings (precise instructions vary by version).

In Vylo, personalize depending on your inferred identity setting.

In Vylo, personalize depending on your inferred identity setting.

Go to Settings & privacy > Privacy and safety > Off-Vylo activities > Personalize based on your inferred identity to change the option. This determines whether we connect your account to browsers or devices other than the ones you use to log into Vylo (or, if you're logged out, whether we connect the browser or device you're now using to any other browsers or devices).


Cookie management in web browsers

Most browsers will ask for your permission before using cookies. It is important to note that if you disable cookies completely, Vylo services may not function properly or you may have difficulty login into Vylo.com.


More privacy options

Along with optout.aboutads.info, networkadvertising.org/choices has further information on opting out of interest-based ads. Finally, using Google's Adverts Settings, you may opt-out of interest-based Google ads.


Important: To access or edit your Vylo account's web settings, you must first log in to the web browser. When you're logged out, changing your Vylo settings in the web browser will only affect behavior on that browser while you're not logged in to Vylo. For more information, see our post on how to access your Personalization and data settings.